Enhancing On-Shelf Visibility: Solutions and Considerations

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In today's fast-paced retail environment, on-shelf visibility is key. The ability to monitor product availability, shelf organization, and customer engagement in real-time is a game-changer. It's about staying ahead of the curve, responding swiftly to change, and delivering the best shopping experience. Whether you’re a store manager, a DSD distributor, or a supplier, knowing how your products are performing on the shelf is critical. But how do we achieve this? Let's explore some solutions and considerations.

The Landscape of On-Shelf Visibility

Achieving on-shelf visibility is easier said than done. It involves navigating the balance between deployment speed, reliability, and cost. Let's take a closer look at three of the most common methods:

• Gig Workers Taking Pictures: This method offers the advantage of quick deployment. Gig workers can swiftly cover a wide area, capturing images via a dedicated app. However, the reliability of this method can vary due to factors such as worker availability, quality of image capture, and interpretation of the data.
• Store Robots: Robots roaming the aisles and capturing images offer a tech-forward approach. While the deployment time can be longer due to setup and calibration, they provide medium reliability as they are less prone to human error. However, costs and maintenance are considerations.
• On-Shelf Cameras: A more advanced solution involves installing on-shelf cameras. These devices provide high reliability due to their constant, unobtrusive presence and sophisticated image capturing capabilities. However, deployment times can vary.

Digging Deeper into On-Shelf Cameras

At Shelfmark, we offer a quick deployment on-shelf camera solution. Unlike other shelf camera solutions requiring full store rollouts and long planning cycles, our cameras are designed for easy setup, enabling you to start gathering valuable shelf data in no time. They deliver high reliability, ensuring you have the accurate, up-to-date information you need to make key decisions.

So, what should you consider when choosing a solution for on-shelf visibility? Here are a few pointers:

• Time Constraints: If you need quick insights, then speed of deployment is critical. Consider whether you need immediate data or if you can afford a longer setup period.
• Reliability: Ensure the solution you choose delivers reliable, accurate data. This is crucial for informed decision-making and effective inventory management.
• Cost and Maintenance: Be mindful of the total cost of ownership, including setup, maintenance, and potential downtime.

Looking Forward

In the ever-evolving retail landscape, on-shelf visibility is not just a nice-to-have; it's essential. If you're keen to explore the capabilities of on-shelf cameras without the cost and long lead time of more complex solutions, we're here to help. Contact us at Shelfmark to learn how we can help you boost your on-shelf visibility, enhance your customer experience, and make data-driven decisions.