AI visual inspection and production intelligence for coil coating
Catch coating defects like bare spots, streaks, and scratches, and more across the full strip in real time. Turn what you learn into less waste and smarter production.
What if a bad roll never made it out your factory again, and your line got smarter and more efficient with every run?
CATCHING DEFECTS EARLY MATTERS
The cost of a single missed defect quickly compounds.
One escaped web defect, start to finish: your line’s numbers may differ.
Coil coating lines just got smarter.
The coating defects we can catch
The specs
We can predict defects before they happen.
Your web defect rate, connected to your facility’s environmental data.
Avg Daily Humidity vs Defect Rate
Humidity (%)Defect rate (%)
Move your cursor across the chart to watch the defect rate follow the 8 Jun humidity spike.
How It Works
We manage the system that lets your line learn.
Specifically designed for coil coating’s toughest inspection challenges.
01
Camera
The eyes
A vision setup that's flexible, allowing us to tailor to the specifics of your web, your substrate, and your line speed.
02
Hardware
The edge
State-of-the-art NVIDIA compute, on-prem in a rugged box wired straight to your line and the vision system.
03
Software
The platform
A browser-based live dashboard that allows you to view any line from anywhere, generate audit-ready report cards, and visualize predictive data.
04
Machine learning
The intelligence
A menu of large, custom-built models that allow us to find defects without a reference image across hundreds of SKUs.
We don’t sell you a camera and wish you luck. We manage the technology, so you get a smarter line, not more work.
What Shelfmark delivers on a coil coating line
How we compare.
And why we’re not the same thing.
Feature
Shelfmark
Manual inspection
New SKU setup
None: no recipe, no reference image
New recipe + change order
None
Training data labeling
Done by us
Your team
n/a
Model upkeep & drift
Managed by us
Your engineers
n/a
Retraining
Continuous, built in
Scheduled + billed
n/a
Defect record
A digital twin of every coil: image, defect position, and timeA digital twin of every coil
Flags on a screen
The logbook
Root cause & prediction
Linked to line conditions
No
No
Staff to run it
Zero on your payroll
A vision engineer
Inspectors, every shift
Cost model
Operating expense, scoped to your lines
Capital purchase up front
Payroll, forever
Operator alerting
Real time, at the line
Real time
When someone notices
Bottom line
One managed system that gets smarter with every run
A camera that never learns, with the tuning, labeling, and upkeep left on your plate
A person staring at a moving strip instead of doing work that needs them
The questions coil coaters actually ask.
Do we have to write a recipe every time a paint system or a defect changes?
No, and that is the core difference. When a new paint system, a new substrate or a new defect appears, retraining the model is our job, not a change order you write and pay for. You are never locked into editing recipes to keep inspection working.
Do you tell us where the defects are on the coil?
Yes. You get a defect map of the whole coil, every flaw located by footage and by position across the strip, so you know exactly where to cut around it at slitting, cut-to-length or roll forming, instead of scrapping good metal with bad.
Can Shelfmark run alongside or replace our current strip inspection?
Either. We can augment a system you already run or replace it. Because we mount our own cameras and run our own models, we are not dependent on your current vendor’s software or recipes.
Is this a capital purchase or a service?
A service. Instead of a large machine-vision system bought up front, you pay as an operating expense scoped to your coating lines, and tuning and upkeep are included, not billed per change.
What about false alarms and nuisance defects?
Deep-learning models are tuned to your real defects, not fixed thresholds, so the system learns the difference between a defect that matters and normal surface variation, and we keep tuning it as your paint systems and substrates change.
Will it keep up with our line speed and strip width?
Yes. We inspect at production speed across the full strip. Typical coil coating lines run 300 to 500 ft/min on strip up to 72 in wide, and the cameras and models scale from there. Inspection never becomes the bottleneck.
Do we own our inspection data?
Yes. Every coil stays on the record and is yours, queryable across lines and plants, exportable any time. The platform is the single source of truth for your quality data, not a black box.
Talk to a
Shelfmark expert.
See if it’s a fit.
In 30 minutes you’ll know whether we can catch your defects, on your substrate, and your line speed.
See what’s possible.
We can show you the real thing. A line with every defect caught automatically; fewer escapes, less rework, and capacity you didn’t know you had.
See if we are full of shit.
We are a young company doing things that have never been done before. We own that, and we will answer any questions you have.