Privacy Policy
This policy explains what information Shelfmark, Inc. (“Shelfmark,” “we,” “us”) collects through this website, why we collect it, and what choices you have. It covers this marketing website (shelfmark.com) only. The Shelfmark visual-inspection platform we provide to customers is governed by a separate platform privacy policy under your service agreement.
The short version: this is a simple marketing site. We collect what you choose to send us through our contact form, plus basic website analytics. The site itself doesn’t store a database of visitors; a form submission is forwarded to our team so we can reply. We don’t sell your data, we don’t run advertising trackers, and we don’t try to identify anonymous visitors.
What we collect
Information you give us. When you use the contact form to talk to an expert or request a meeting, we collect the details you submit: typically your name, work email address, phone number (if you provide one), and anything you write about your line or your needs. That message is forwarded to our team to follow up; the website does not keep a copy at rest.
Website analytics. Like most websites, we collect limited, aggregate technical information automatically, such as pages viewed, approximate region, and browser and device type. We use it to understand what’s useful and to improve the site. It isn’t used to build a profile of you.
We do not attempt to de-anonymize visitors who haven’t contacted us, and we don’t use third-party advertising or cross-site tracking pixels.
How we use it
- To respond to you: route your message to the right person and follow up about your line.
- To schedule and prepare for a meeting you request.
- To understand and improve how the website performs.
- To keep the site secure and prevent abuse (for example, blocking spam submissions).
Cookies & analytics
We use PostHog for first-party website analytics. It may set cookies (or similar local storage) to measure site usage. These are functional and analytics cookies, not advertising cookies, and we don’t share the data with ad networks. Most browsers let you block or clear cookies in their settings.
Who we share it with
We don’t sell your personal information. When you submit the form, your message is passed to the service providers we use to receive it and follow up (such as our team messaging and email tools). We also use an analytics provider (PostHog) and a hosting provider to run the site. We share information with each only as needed for that purpose, or where we’re legally required to.
How long we keep it
The website doesn’t hold your information at rest. Once you submit the form, your message is forwarded to our team, who keep your contact details for as long as needed to follow up and maintain the business relationship. Analytics data is retained only in aggregate for a limited period. You can ask us to delete your information at any time (see below).
Your choices & rights
Depending on where you live (for example, under GDPR in the EU and UK or the CCPA in California), you may have the right to access, correct, or delete the personal information we hold about you, and to object to certain processing. To exercise any of these, email us at help@shelfmark.com and we’ll take care of it.
Contact
Questions about this policy or your data? Email help@shelfmark.com or write to us at 544 Miltenberger St, Suite 2, Pittsburgh, PA 15219. If you believe your data-protection rights have been violated, you also have the right to lodge a complaint with your local data protection authority.